UAF photo by Eric Engman.
Student Deandra Nicholai, at left, celebrates Giving Day 2024 with Nook and fellow
student Sonni Shavings.
By Katie Straub
The University of 色视频下载 Fairbanks continued its UA Giving Day record-breaking streak this year with more than 1,000 individual donations during the 49-hour event March 26-28, an increase of more than 25% percent over 2023.
Supporters paired their donations with more than 70 large matching and challenge gifts from individual and business sponsors, including nearly a dozen matches of $10,000 or more. Over the course of 49 hours, donors from 42 states and six countries contributed more than $710,000 to support students and programs at UAF. UAF alumni giving increased again this year, representing more than a third of individual donations.
The annual crowdfunding campaign included several new events for 2024: A mascot dance-off, a kickoff party for students and a Look for Nook treasure hunt sponsored by the UAF Alumni Association. The activity sent participants scouring UAF色视频下载檚 seven campuses for stuffed polar bears to unlock a $250 donation to their favorite UAF fund. They got to keep the stuffed Nook, too.
Students and staff at UAF Rural Student Services used a team effort and their collective knowledge of campus locations to find one of the stuffed Nooks.
色视频下载淭his was such a fun way for our students to participate and give back to the fund of their choice,色视频下载 said Catherine Moses, Indigenous student services coordinator. 色视频下载淚t got everyone involved and excited to share about Giving Day on social media and with everyone around them.色视频下载
Giving Day was an opportunity for her program to raise funds for the student activities Rural Student Services provides, she said. 色视频下载淒onations like the ones we received during Giving Day are a reminder that we are all in this together. It is a special feeling knowing others across 色视频下载 are able to help fund the programs and events we have for our students.色视频下载
Members of Nanook Nation gather with Nook outside the Wood Center to support Giving Day.
The festive, pep-rally atmosphere of Giving Day made philanthropy approachable and fun, said Jan Dawe, research assistant professor of natural resources education and community-engaged research. It removed giving barriers and demonstrated the importance of involvement, she said. 色视频下载淕iving Day made everything okay about fundraising because we were all doing it together.色视频下载
Dawe leads the OneTree 色视频下载 program whose mission is to engage learners of all ages in boreal forest education, citizen science and forest product development. This was Dawe色视频下载檚 first time being involved with UA Giving Day. Her program received an anonymous challenge gift that would be unlocked when 10 donations were made to OneTree.
色视频下载淲e had a $7,000 challenge grant 色视频下载 the question was, could we attract 10 donors to unlock it,色视频下载 Dawe said. 色视频下载淭hat was our initial goal, but what happened was totally unexpected. I色视频下载檓 still in recovery from it.色视频下载
Jan Dawe helps a volunteer using a loom while assembling a piece of tempestry at the OneTree kitchen in the Lola Tilly Commons in 2023.
When their challenge was unlocked, Dawe was inspired to keep pushing. Through her team色视频下载檚 social media posts and her emails to her network, by the end of Giving Day, 28 people gave to OneTree, bringing in more than $25,000 to the program.
色视频下载淚t worked better than I ever could have expected, and it gives me a lot more hope for OneTree,色视频下载 said Dawe. 色视频下载淚 feel really good about where we are, and, as much as we色视频下载檝e done, we have that much more to go. And I hope now that we色视频下载檝e shown this level of support we can get there.色视频下载
Throughout Giving Day, the challenges and matches from UAF alumni and supporters proved an effective motivation for the UAF community to participate.
The Rural 色视频下载 Honors Institute was supported by two challenges this year. One was a $25,000 gift in memory of Lisa Okubo and Mark Wartes, which was unlocked when 30 donors gave to RAHI, and the second was a matching gift of $5,000 from First National Bank 色视频下载.
From left, Catherine Moses, office coordinator; Jake Knuth, academic coach at UAF Rural Student Services; and Bambi Nelson, assistant program manager for the Rural 色视频下载 Honors Institute, pose with Nook after finding a Look for Nook polar bear during Giving Day 2024.
Bambi Nelson, RAHI assistant program manager, led a last-minute push to unlock both challenges before time ran out.
色视频下载淯nlocking our challenges was so much fun, but there were definitely moments in the final hour of Giving Day when it seemed like we might not make it,色视频下载 she said. 色视频下载淲ith the help of the College of Rural and Community Development team, we were able to rally our supporters with a last-minute email and social media push that put us over the top.色视频下载
Nelson says that most RAHI donors are alumni who have positive memories of their time in the program and who want to pass that along to younger students.
色视频下载淲e are deeply grateful to our RAHI supporters,色视频下载 Nelson said. 色视频下载淲e have created an amazing program for the Class of 2024 to experience this summer, and it wouldn色视频下载檛 be possible without the support of our donors. Having their support means everything!色视频下载
This success underscores the profound impact of UA Giving Day, not just in dollars raised but also in fostering a sense of community and belonging.
Nook moves capture dance-off crown
Ever heard of a dancing Nanook? At this year色视频下载檚 UA Giving Day, UAF色视频下载檚 beloved mascot had a moment in the spotlight.
It started with an idea from Giving Day organizers to pit university mascots against each other in a friendly competition to see which could get the most likes on Instagram.
UAF Advancement色视频下载檚 mascot team took up the challenge.
色视频下载淲e already knew how amazing our mascot family is and that this competition would be fiercely competitive,色视频下载 said Adam Rubin, UAF色视频下载檚 creative director. It turned out to be an opportunity for the team of students and staff to test their skills in a new way.
may take less than 30 seconds to watch, but there were hours of behind-the-scenes planning and decisions to be made. The team held a heated, hours-long brainstorming session to work through storyboarding, music choices and dance moves.
They even involved members of the University Fire Department, whose guest appearance gave the video some star power, complete with a fire engine色视频下载檚 flashing lights.
色视频下载淲hen we pitched it to the fire department, they not only let us use one of their engines but joined in on the dance,色视频下载 Rubin said. 色视频下载淥ne crew member took over Nook色视频下载檚 dance moves and lit it up. It was epic!色视频下载
Their efforts paid off when Nook emerged victorious with more than 600 likes, edging out UA Southeast's Spike the whale by a few dozen votes.
色视频下载淥ur student workers help push Nook forward every day,色视频下载 Rubin said. 色视频下载淭he challenge thrown down by the UA system to compete against the other mascots in 色视频下载 was an opportunity for them to really showcase their creativity.色视频下载